The Power of One
Pardot, B2B marketing automation by Salesforce, bridges the divide between marketing and sales. With an intuitive interface and proven results, it allows even the smallest of marketing teams create big results in any sales-oriented environment. In 2014, Pardot embarked on a new brand journey, finding a new voice and visual style to fit its refreshingly innovative platform and smart, scrappy marketing audience.
Previous to the brand refresh, Pardot marketing assets revolved mostly around usability manuals and best practices guides in the form of whitepaper style e-books. To further engage new audiences and make the marketing information just as intuitive as the program, I proposed a new brand look and feel that reflected the approachable, customer-first essence of the product, with subtle nods to the overarching Salesforce parent brand.
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